Question: Why Is The E In Google Tilted?

The ‘e’ in Google’s logo has always been tilted, but it appears more distinctive in the present version because of its thickness (titled e’s are normally found in Venetian typefaces).

Google wants to present itself as an unconventional company — a brand that people think of as being playful/cool/fun.

Why is Google logo in different colors?

“There were a lot of different color iterations”, says Ruth Kedar, the graphic designer who developed the now-famous logo. “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.”

It was Google’s official logo from 1999 to 2010. On May 6, 2010, Google updated its logo, changing the “o” from yellow to orange and removing the drop shadowing.

Ruth Kedar