Target typically appeals to customers who enjoy higher incomes by emphasizing high-quality merchandise and low-cost designer fashion.
Walmart’s emphasis on low prices typically draws shoppers with lower household incomes.
Who is Target’s audience?
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Who is the average Target shopper?
Those shoppers tend to be younger and wealthier than those at Walmart. Prosper Insights & Analytics, notes that the average Target shopper is 42.5 years old and sports a household income of $77,610.
What are demographics of a target market?
Demographic targeting or demographic segmentation is a type of market segmentation according to family size, religion, gender, age, ethnicity, education, and even income. These data can effectively be segmented into different markets, helping companies target customers more accurately than ever before.
Who is the target market for Walmart?
People who would be considered the low end of middle-class, those who are truly middle-class and the upper reaches of middle class. We also have customers who would be considered higher income than upper middle-class. The people Walmart doesn’t target are the wealthy.