Question: Who Is Pepsi’s Target Market?

Who Is Pepsi’s Target Market?

Pepsi’s traditional target market is teenagers and young adults, according to Forbes magazine.

In that vein, its taglines over the years have included “Live for Now” and the “Pepsi Generation.”

What is PepsiCo’s target market?

Target Markets:

The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. It also targets people that are athletes and overweight (PepsiCo 2010). Pepsi has a distinctive style of portraying times in their ad campaigns.

Who is Coca Cola’s target market?

Coca-Cola has no specific target market, according to Most of the target marketing is geared towards young people, but some advertising is tailored for older people. The company has set certain limitations when it comes to target marketing. Coca-Cola targets mostly people who are 12 years old or older.

Who are Pepsi’s customers?

Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers.

How does Pepsi promote their products?

PepsiCo’s Promotion (Promotional Mix)

PepsiCo promotes its products to attract target customers. This element of the marketing mix covers the marketing communications strategies and tactics that the company uses to reach its customers.

What is Pepsi’s slogan?

For decades, Pepsi has trotted out clever marketing phrases like “Joy of Pepsi,” “Pepsi. It’s the Cola,” “The Choice of a New Generation” “Live For Now” and “For Those Who Think Young.” More often than not, the sayings were employed in the service of the company’s flagship drink.

What is Pepsi’s competitive advantage?

Pepsi’s competitive advantage is distribution.

Maybe more, I am not up to date. PepsiCo pays a lot of money to restaurants to stock Pepsi. Free fridges, lower prices, whatever it takes. Both PepsiCo and the Restaurant know if someone stops to eat and orders a Coke, most of the time they will take a Pepsi, so both win.

What is Coca Cola’s slogan?

They produced very elegant advertising for the company featuring slogans like “Coca-Cola is a Delicious Beverage, Delightfully in Harmony With the Spirit of All Outings,” “The Great National Temperance Drink,” or “Coca-Cola Revives and Sustains.”

What is the target market for Sprite?

2. Demographic Segmentation Sprite mainly focus on people with age range of 12 to 35 because research reveals that people with this range are one of the major consumer groups of drinks but marketing will also be carried out with target on elder people with the main aim to make the Sprite a productfor all.

Who is Coca Cola’s biggest customer?


Who owns Coca Cola now?

The majority shareholder of Coca-Cola Company is Warren Buffet through his company, Berkshire Hathaway, Inc. Buffet made it clear in 2013 that he would never sell his Coca-Cola shares because it is a sure brand that guarantees growth. That was in an interview with ceo of coca cola Muhtar Kent.

Is Pepsi owned by Coke?

It’s been a long time since PepsiCo just sold Pepsi and Coca-Cola just sold Coke. Both companies now sell juice, water, sports drinks and iced coffee. And in many of these categories, Pepsi is winning. But when it comes to regular old cola, Coke is still king.

What brands are under PepsiCo?

Strong brand portfolio

PepsiCo owns several popular brands, including Pepsi, Lays, Doritos, Mountain Dew, Cheetos, Mirinda, Ruffles, Aquafina, Quaker, and Tropicana.