Quick Answer: Who Is Apple’s Target Market?

What is Apple’s target audience?

Apple’s target market is a nice blend of “people who aren’t interested in computers” and “premium users”. One could say: Apple has redefined the market of computers, phones, software, services and now watches – by designing an attractive, extra-functional, relatively easy-to-use product.

Who is Coca Cola’s target market?

Coca-Cola has no specific target market, according to MarketMixx.com. Most of the target marketing is geared towards young people, but some advertising is tailored for older people. The company has set certain limitations when it comes to target marketing. Coca-Cola targets mostly people who are 12 years old or older.

Who is Samsungs target market?

Samsung’s target audience are people from age 15 to 45 who follow the latest technology trends. Their lifestyles are driven by heavy consumption of TV and digital media, and they are especially engaged in local TV series, as well as celebrities and their aspirational lifestyles.

Who are Apple’s main customers?

Chuck Rogers, Former Apple Small Business Evangelist, and lifelong fan. Apple’s target customers are anyone who uses a phone, tablet, TV content aggregator, or personal computer. At one point, Apple had the majority share of smart phone users.

What age group buys iPhones?

— A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. — Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers.

Is Apple a niche market?

Apple Is Still A Niche Player In The Global Smartphone Market. Android, meanwhile, is continuing to dominate with 74.4% of the market. This data reiterates the fact that Apple is just a niche player globally, despite its profits, and despite its overall influence.