Quick Answer: When Did Amazon Really Take Off?

In October 1995, the company announced itself to the public.

In 1996, it was reincorporated in Delaware.

Amazon issued its initial public offering of stock on May 15, 1997, at $18 per share, trading under the NASDAQ stock exchange symbol AMZN.

When did Amazon take off?

1994

1997

When did Amazon stop selling just books?

In 1998, Amazon extended beyond books and began selling CDs and DVDs. In 1999, they added toys and games. In 2000, health and beauty products were added to the marketplace, as well as a service allowing individual sellers and outside merchants to sell their products to Amazon customers.

What did Amazon look like when it launched?

Amazon.com was launched in July 1995. The logo was an abstract letter ‘A’ with a winding river flowing through it and the words Amazon.com, Earth’s biggest bookstore at the bottom. The color scheme of the site was typical for 1995 — lots of gray and not terribly vibrant.