Apple business strategy can be characterised as vertical integration in a way that the company has advanced expertise in software, hardware, and services at the same time.
Specifically, an important source of Apple competitive advantage relates to its ecosystem, which is enabled by such integration.
What is Apple’s strategy for success?
Apple implements this intensive growth strategy through innovation in its research and development processes. Through product development, the company uses innovation as a critical success factor and competitive advantage. For example, the business continues to innovate products like the iPhone, iPad, and Apple Watch.
What is Apple’s advertising strategy?
Focus on unique value proposition rather than price.
A big part of Apple’s marketing strategy is that they never get involved in price wars. They stick to their pricing albeit it is often much higher than any of the competition.
What is Apple’s international strategy?
Major International Strategy: Apple Inc uses differentiation strategy as its major international strategy to deliver high customer value through its innovative brands in overseas market. Through the help of this strategy, the organization has developed a strong market share in overseas market.