Demographic targeting or demographic segmentation is a type of market segmentation according to family size, religion, gender, age, ethnicity, education, and even income.
These data can effectively be segmented into different markets, helping companies target customers more accurately than ever before.
What are market demographics?
As you may know, a demographic is a group or slice of the population, such as a gender, an ethnicity, or people born in a certain time period. So, a market demographic is a slice of the population that’s likely to buy or use a product, and thus, these are the people at whom marketing efforts are directed.
What is the difference between target market and demographics?
Any group of people can be classified by demographics in order to help define a target market. Target Market — On the other hand, your target market is the group of existing or potential customers that you want to target in a specific ad campaign. Demographics will help you segment your consumers by value.
How do you define a target audience?
A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.
What is your demographic?
Demographics. Definition: A statistical view of a population, generally including age, gender, income, schooling, occupation and so on. Understanding the demographics of your target customers is critical for the success of your business.