What is the competitive advantage of Coca Cola?
Coca Cola has competitive advantage so it is making it get bigger and bigger in terms of sales and market share.
Coca Cola reputation has also competitive advantage and it is also pursuing environmental friendly product.
Coca Cola many products are recyclable and Coca Cola is also going for the green effect.
How does competition affect Coca Cola?
These competitors affect how Coca Cola operates in several different ways. They affect their price, advertisement, sales promotion programs and many others. The main competitor that Coca Cola has at the moment is Pepsi with their sales figures and pricing being almost the same.
How does Coca Cola promote its brand?
Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means of drinking Coke in countries like the US, the company continued to promote the image of the Coke bottle as an icon.
Does Coca Cola use technology to gain an advantage?
We see this as a great growth opportunity.” Coca-Cola also is using digital technology to create new consumer experiences via innovative programs like sip & scan, which lets consumers unlock experiences and prizes by scanning icons on Coke packages with their mobile phones.